{"id":4017,"date":"2021-10-05T14:13:07","date_gmt":"2021-10-05T12:13:07","guid":{"rendered":"https:\/\/capsulescafe.net\/lancement-dune-nouvelle-identite-de-marque-pour-les-cafes-guatemalteques\/"},"modified":"2021-10-05T14:13:10","modified_gmt":"2021-10-05T12:13:10","slug":"lancement-dune-nouvelle-identite-de-marque-pour-les-cafes-guatemalteques","status":"publish","type":"post","link":"https:\/\/capsulescafe.net\/?p=4017","title":{"rendered":"Lancement d&rsquo;une nouvelle identit\u00e9 de marque pour les caf\u00e9s guat\u00e9malt\u00e8ques"},"content":{"rendered":"<p><!--more--><\/p>\n<p>[bzkshopping keyword=\u00a0\u00bbcapsule caf\u00e9 r\u00e9utilisable\u00a0\u00bb count=\u00a0\u00bb2&Prime;]<\/p>\n<p>                        <img data-attachment-id=\"157307\" data-permalink=\"https:\/\/dailycoffeenews.com\/2021\/10\/04\/new-brand-identity-launched-for-guatemalan-coffees\/logo-guatemalan-coffees_morado\/\" data-orig-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Logo-Guatemalan-Coffees_Morado.jpg\" data-orig-size=\"1240,1240\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"Logo Guatemalan Coffees_Morado\" data-image-description=\"\" data-image-caption=\"\n\n<p>Le nouveau logo des caf\u00e9s guat\u00e9malt\u00e8ques.  Toutes les images sont une gracieuset\u00e9 d&rsquo;Anacaf\u00e9.<\/p>\n<p>\u00a0\u00bb data-medium-file=\u00a0\u00bbhttps:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Logo-Guatemalan-Coffees_Morado-300&#215;300.jpg\u00a0\u00bb data-large-file=\u00a0\u00bbhttps:\/\/dailycoffeenews.com \/wp-content\/uploads\/2021\/10\/Logo-Guatemalan-Coffees_Morado-620&#215;620.jpg\u00a0\u00bb loading=\u00a0\u00bblazy\u00a0\u00bb class=\u00a0\u00bbsize-full wp-image-157307 jetpack-lazy-image\u00a0\u00bb src=\u00a0\u00bbhttps:\/\/ dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Logo-Guatemalan-Coffees_Morado.jpg\u00a0\u00bb alt=\u00a0\u00bbLogo Guatemalan Coffees_Morado\u00a0\u00bb width=\u00a0\u00bb1240&Prime; height=\u00a0\u00bb1240&Prime; data-lazy- data-l  azy- data-lazy-src=\u00a0\u00bbhttps:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Logo-Guatemalan-Coffees_Morado.jpg?is -pending-load=1&Prime; \/><\/p>\n<p class=\"wp-caption-text\">Le nouveau logo des caf\u00e9s guat\u00e9malt\u00e8ques.  Toutes les images sont une gracieuset\u00e9 d&rsquo;Anacaf\u00e9.<\/p>\n<p>L&rsquo;association nationale du caf\u00e9 du Guatemala Anacaf\u00e9 a lanc\u00e9 une nouvelle identit\u00e9 de marque pour les caf\u00e9s guat\u00e9malt\u00e8ques, avec un logo jaguar, une typographie verticalement vibrante et une s\u00e9rie d&rsquo;\u00e9l\u00e9ments publicitaires color\u00e9s.<\/p>\n<p>Con\u00e7ue pour s\u00e9duire les acheteurs internationaux et soutenir le travail des quelque 125 000 familles de producteurs de caf\u00e9 soutenues par l&rsquo;association, la nouvelle marque nationale a \u00e9t\u00e9 d\u00e9voil\u00e9e lors de l&rsquo;exposition SCA 2021 le week-end dernier \u00e0 la Nouvelle-Orl\u00e9ans.<\/p>\n<\/p>\n<p>\u00ab Cette strat\u00e9gie est n\u00e9e de la recherche d&rsquo;une alternative pour am\u00e9liorer les revenus des producteurs de caf\u00e9 guat\u00e9malt\u00e8ques, ainsi que de tous ceux qui font partie de l&rsquo;ensemble de la cha\u00eene d&rsquo;approvisionnement du caf\u00e9 dans le pays \u00bb, a d\u00e9clar\u00e9 le pr\u00e9sident d&rsquo;Anacaf\u00e9 Juan Luis Barrios dans une annonce de la nouvelle marque.  \u00ab\u00a0Nous pr\u00e9voyons d&rsquo;augmenter la demande de caf\u00e9s guat\u00e9malt\u00e8ques de mani\u00e8re durable et \u00e0 long terme.\u00a0\u00bb<\/p>\n<p>La marque Guatemalan Coffees a \u00e9t\u00e9 cr\u00e9\u00e9e il y a 25 ans, tandis que des r\u00e9gions productrices de caf\u00e9 distinctes au Guatemala sont commercialis\u00e9es en tant que sous-marques.  Dans l&rsquo;annonce, Barrios a sugg\u00e9r\u00e9 que la nouvelle marque nationale est en partie con\u00e7ue pour attirer directement les consommateurs de caf\u00e9.<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"157304\" data-permalink=\"https:\/\/dailycoffeenews.com\/2021\/10\/04\/new-brand-identity-launched-for-guatemalan-coffees\/guatemalan-coffees-pieza-2\/\" data-orig-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-2.jpg\" data-orig-size=\"1080,1920\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"Guatemalan Coffees Pieza 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-2-169x300.jpg\" data-large-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-2-349x620.jpg\" loading=\"lazy\" class=\"alignnone size-full wp-image-157304 jetpack-lazy-image\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-2.jpg\" alt=\"Caf\u00e9s Guat\u00e9malt\u00e8ques Pieza 2\" width=\"1080\" height=\"1920\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-2.jpg\" \/><\/p>\n<p>Faisant r\u00e9f\u00e9rence au Balam dans la culture maya, le logo du jaguar est destin\u00e9 \u00e0 symboliser la vie, la force et le pouvoir.  Avec des lettres de diff\u00e9rentes hauteurs et formes naturelles, la typographie du nom des caf\u00e9s guat\u00e9malt\u00e8ques et des marques r\u00e9gionales est con\u00e7ue pour refl\u00e9ter les diff\u00e9rentes topographies, microclimats et autres conditions uniques des 240 municipalit\u00e9s guat\u00e9malt\u00e8ques qui cultivent du caf\u00e9.<\/p>\n<p>Pendant ce temps, une s\u00e9rie de pi\u00e8ces publicitaires d&rsquo;introduction pr\u00e9sente des illustrations lumineuses et contrast\u00e9es de l&rsquo;artiste guat\u00e9malt\u00e8que Luis Fernando Izquierdo.<\/p>\n<p>Selon les donn\u00e9es d&rsquo;Anacaf\u00e9 pour l&rsquo;ann\u00e9e caf\u00e9i\u00e8re 2020\/21 se terminant le 8 septembre, le Guatemala a export\u00e9 3,39 millions de sacs de 60 kilogrammes de caf\u00e9, soit une augmentation de 11,51 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"157303\" data-permalink=\"https:\/\/dailycoffeenews.com\/2021\/10\/04\/new-brand-identity-launched-for-guatemalan-coffees\/guatemalan-coffees-pieza-1\/\" data-orig-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-1.jpg\" data-orig-size=\"1080,1920\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"Guatemalan Coffees Pieza 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-1-169x300.jpg\" data-large-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-1-349x620.jpg\" loading=\"lazy\" class=\"alignnone size-full wp-image-157303 jetpack-lazy-image\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-1.jpg\" alt=\"Caf\u00e9s Guat\u00e9malt\u00e8ques Pieza 1\" width=\"1080\" height=\"1920\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-1.jpg\" \/><\/p>\n<p>Environ 97% des caf\u00e9iculteurs guat\u00e9malt\u00e8ques sont de petits producteurs.  Selon le Foreign Agriculture Service (FAS) du minist\u00e8re de l&rsquo;Agriculture des \u00c9tats-Unis, au moins 93 pour cent des caf\u00e9s guat\u00e9malt\u00e8ques sont cultiv\u00e9s \u00e0 l&rsquo;ombre, favorisant ainsi des syst\u00e8mes agroforestiers durables.<\/p>\n<p>Plus t\u00f4t cette ann\u00e9e, Anacaf\u00e9 a lanc\u00e9 le programme de vente aux ench\u00e8res de caf\u00e9 \u00ab\u00a0One of a Kind Guatemala\u00a0\u00bb pour promouvoir certains des meilleurs microlots de caf\u00e9 tra\u00e7ables du pays.<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"157306\" data-permalink=\"https:\/\/dailycoffeenews.com\/2021\/10\/04\/new-brand-identity-launched-for-guatemalan-coffees\/guatemalan-coffees-pieza-4\/\" data-orig-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-4.jpg\" data-orig-size=\"1080,1920\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"Guatemalan Coffees Pieza 4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-4-169x300.jpg\" data-large-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-4-349x620.jpg\" loading=\"lazy\" class=\"alignnone size-full wp-image-157306 jetpack-lazy-image\" src=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-4.jpg\" alt=\"Caf\u00e9s Guat\u00e9malt\u00e8ques Pieza 4\" width=\"1080\" height=\"1920\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2021\/10\/Guatemalan-Coffees-Pieza-4.jpg\" \/><\/p>\n<p>                                     <img decoding=\"async\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2021\/09\/Showroom-Coffee-Sept-2021-620x150.png\" \/><\/p>\n<p>                                     <img decoding=\"async\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2021\/09\/LM_Digital-Ad-Oct-2020-1250x300-f-620x150.jpg\" \/><\/p>\n<p>                                     <img decoding=\"async\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2021\/09\/Toddy-cupping_daily_coffee_newsf1-620x150.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-sur-le-cafe","infinite-scroll-item","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/4017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4017"}],"version-history":[{"count":1,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/4017\/revisions"}],"predecessor-version":[{"id":4019,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/4017\/revisions\/4019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/media\/4018"}],"wp:attachment":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}