{"id":3669,"date":"2020-09-01T00:33:54","date_gmt":"2020-08-31T22:33:54","guid":{"rendered":"https:\/\/capsulescafe.net\/le-vendeur-de-cafe-vert-genuine-origin-developpe-un-programme-de-cafe-la-morena-axe-sur-les-femmes-daily-coffee-news-by-capsules-cafe\/"},"modified":"2020-09-01T00:33:57","modified_gmt":"2020-08-31T22:33:57","slug":"le-vendeur-de-cafe-vert-genuine-origin-developpe-un-programme-de-cafe-la-morena-axe-sur-les-femmes-daily-coffee-news-by-capsules-cafe","status":"publish","type":"post","link":"https:\/\/capsulescafe.net\/?p=3669","title":{"rendered":"Le vendeur de caf\u00e9 vert Genuine Origin d\u00e9veloppe un programme de caf\u00e9 La Morena ax\u00e9 sur les femmes &#8211; Daily Coffee News by Capsules Caf\u00e9"},"content":{"rendered":"<p><!--more--><\/p>\n<p class=\"wp-caption-text\">Toutes les images sont une gracieuset\u00e9 de Genuine Origin.<\/p>\n<p>Le vendeur de caf\u00e9 vert en ligne Genuine Origin a \u00e9largi son programme La Morena, ax\u00e9 sur les femmes, qui s&#39;est d\u00e9velopp\u00e9 chaque ann\u00e9e depuis sa cr\u00e9ation en 2016.<\/p>\n<p>Cette saison, l&#39;importateur bas\u00e9 aux \u00c9tats-Unis s&#39;associe \u00e0 la Wakimi Foundation, une organisation \u00e0 but non lucratif qui \u0153uvre pour l&#39;autonomisation des femmes artisanes dans les r\u00e9gions rurales du Guatemala en connectant leurs produits aux march\u00e9s mondiaux.<\/p>\n<p>La soci\u00e9t\u00e9 s\u0153ur de Genuine Origin Volcafe Guatemala a travaill\u00e9 avec Wakimi pour le d\u00e9veloppement et la production de bracelets comm\u00e9moratifs avec une palette de couleurs de fil rouge, jaune, vert et marron, repr\u00e9sentant la cerise de caf\u00e9 m\u00fbre, le parchemin, le caf\u00e9 vert et torr\u00e9fi\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114041\" data-permalink=\"https:\/\/dailycoffeenews.com\/2020\/08\/31\/green-coffee-seller-genuine-origin-grows-women-focused-la-morena-coffee-program\/la-morena-bracelet\/\" data-orig-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2020\/08\/La-Morena-bracelet.jpg\" data-orig-size=\"693,613\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"La Morena bracelet\" data-image-description=\"\" data-medium-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2020\/08\/La-Morena-bracelet-300x265.jpg\" data-large-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2020\/08\/La-Morena-bracelet-620x548.jpg\" class=\"alignnone size-full wp-image-114041 jetpack-lazy-image\" alt=\"Bracelet La Morena\" width=\"693\" height=\"613\"  data-lazy- src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2020\/09\/La-Morena-bracelet.jpg\" \/><\/p>\n<p>Les bracelets, qui ont \u00e9t\u00e9 pr\u00e9-achet\u00e9s par Genuine Origin pour fournir un revenu aux femmes du programme Wakimi, seront livr\u00e9s aux torr\u00e9facteurs de caf\u00e9 dans le cadre de leur achat de caf\u00e9s de la gamme La Morena cette ann\u00e9e.<\/p>\n<p>\u00abLes torr\u00e9facteurs de caf\u00e9 veulent aller au-del\u00e0 du caf\u00e9, ils veulent conduire le changement par leurs achats\u00bb, a d\u00e9clar\u00e9 Robert Sulkow de Genuine Origin dans une annonce de la campagne 2020. \u00abLa Morena rend cela possible. Lorsque les torr\u00e9facteurs ach\u00e8tent La Morena, ils ne servent pas seulement un d\u00e9licieux caf\u00e9 guat\u00e9malt\u00e8que, ils transmettent le message de l&#39;\u00e9galit\u00e9 des sexes \u00e0 leur communaut\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114040\" data-permalink=\"https:\/\/dailycoffeenews.com\/2020\/08\/31\/green-coffee-seller-genuine-origin-grows-women-focused-la-morena-coffee-program\/la-morena-bracelet-1\/\" data-orig-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2020\/08\/La-Morena-bracelet-1.jpg\" data-orig-size=\"610,539\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"La Morena bracelet 1\" data-image-description=\"\" data-medium-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2020\/08\/La-Morena-bracelet-1-300x265.jpg\" data-large-file=\"https:\/\/dailycoffeenews.com\/wp-content\/uploads\/2020\/08\/La-Morena-bracelet-1.jpg\" class=\"size-full wp-image-114040 jetpack-lazy-image\" alt=\"Bracelet La Morena 1\" width=\"610\" height=\"539\"  data-lazy- src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2020\/09\/La-Morena-bracelet-1.jpg\" \/><\/p>\n<p class=\"wp-caption-text\">Yuris Yohana Villatoro Herrera de la ferme El R\u00edo, l&#39;un des producteurs participant au programme La Morena.<\/p>\n<p>Genuine Origin a d\u00e9velopp\u00e9 le programme La Morena en partenariat avec la soci\u00e9t\u00e9 s\u0153ur Volcafe Guatemala en 2016, dans l&#39;espoir de promouvoir l&#39;\u00e9galit\u00e9 des sexes \u00e0 travers le commerce du caf\u00e9 et de mettre en valeur les caf\u00e9s tra\u00e7ables et produits par des femmes.<\/p>\n<p>Les premiers caf\u00e9s du programme sont arriv\u00e9s sur le march\u00e9 en 2017, trois femmes produisant environ 50 sacs sous la banni\u00e8re La Morena. En 2018, Genuine Origin a pu importer un demi-conteneur du programme, et 2019 a vu l&#39;exp\u00e9dition d&#39;un conteneur plein de caf\u00e9 La Morena.<\/p>\n<p>\tLecture connexe\n<\/p>\n<p>                                     <img decoding=\"async\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2020\/01\/LM_Digital-Ad-Nov-2019-1250x300-620x150.jpg\" \/><\/p>\n<p>                                     <img decoding=\"async\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2020\/08\/list-beisler-1-620x150.jpg\" \/><\/p>\n<p>                                     <img decoding=\"async\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2020\/01\/Ceroffee_Aug2019-620x150.jpg\" \/><\/p>\n<\/pre>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-sur-le-cafe","infinite-scroll-item","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/3669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3669"}],"version-history":[{"count":1,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/3669\/revisions"}],"predecessor-version":[{"id":3671,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/3669\/revisions\/3671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/media\/3670"}],"wp:attachment":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}