{"id":1812,"date":"2017-07-06T02:21:44","date_gmt":"2017-07-06T00:21:44","guid":{"rendered":"https:\/\/capsulescafe.net\/lextraction-rappelle-la-naissance-du-cafe-americain\/"},"modified":"2017-07-06T02:21:44","modified_gmt":"2017-07-06T00:21:44","slug":"lextraction-rappelle-la-naissance-du-cafe-americain","status":"publish","type":"post","link":"https:\/\/capsulescafe.net\/?p=1812","title":{"rendered":"L&#39;extraction rappelle la naissance du caf\u00e9 am\u00e9ricain"},"content":{"rendered":"\n<div>\n<div id=\"attachment_67598\" class=\"wp-caption alignnone\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"67598\" data-permalink=\"http:\/\/dailycoffeenews.com\/2017\/07\/05\/the-extraction-remembers-the-birth-of-american-coffee\/united_states_of_standard_coffee_advertising_poster_1862-2\/\" data-orig-file=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2017\/07\/United_States_of_Standard_Coffee_advertising_poster_1862-1.jpg\" data-orig-size=\"1240,906\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"1246708318\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"United_States_of_Standard_Coffee,_advertising_poster,_1862\" data-image-description=\"\" data-medium-file=\"http:\/\/dailycoffeenews.com\/wp-content\/uploads\/2017\/07\/United_States_of_Standard_Coffee_advertising_poster_1862-1-300x219.jpg\" data-large-file=\"http:\/\/dailycoffeenews.com\/wp-content\/uploads\/2017\/07\/United_States_of_Standard_Coffee_advertising_poster_1862-1-620x453.jpg\" class=\"size-full wp-image-67598\" src=\"https:\/\/capsulescafe.net\/wp-content\/uploads\/2017\/07\/United_States_of_Standard_Coffee_advertising_poster_1862-1.jpg\" alt=\"\" width=\"1240\" height=\"906\"  \/> <\/p>\n<p class=\"wp-caption-text\"> Image du domaine public. Les \u00c9tats-Unis d&#39;Am\u00e9rique. Notre caf\u00e9 standard. 1862. <\/p>\n<\/p><\/div>\n<p> <strong> La naissance du caf\u00e9 am\u00e9ricain. <\/strong> Aujourd&#39;hui, nous avons des extraits de caf\u00e9 vert lanc\u00e9s pour la perte de poids, le caf\u00e9 au beurre lanc\u00e9 comme un renfort neurologique physique, des revendications t\u00e9nues concernant la signification du caf\u00e9 \u00ablav\u00e9\u00bb et toutes sortes de pseudo-scientifiques dans la commercialisation de nouveaux produits de caf\u00e9. <\/p>\n<p> Dans une pi\u00e8ce sur &quot;la naissance du caf\u00e9 am\u00e9ricain&quot;, Ozy nous rappelle que l&#39;industrie a eu sa part de science douteuse dans le marketing d\u00e8s le d\u00e9but. Mais saviez-vous \u00e9galement que les \u00c9tats-Unis avaient une National Coffee Roasters Association? Et que dans une des premi\u00e8res explorations v\u00e9ritablement scientifiques de la qualit\u00e9 du caf\u00e9, cette association a-t-elle demand\u00e9 aux chercheurs du MIT de trouver une recette pour la coupe parfaite? Voici un extrait de la pi\u00e8ce Ozy de lecture incontournable: <\/p>\n<blockquote>\n<p dir=\"ltr\"> Recherch\u00e9: quelqu&#39;un pour mettre en \u00e9vidence les effets sur la sant\u00e9 du caf\u00e9 et \u00e9laborer la recette pour une coupe parfaite. <\/p>\n<p dir=\"ltr\"> C&#39;\u00e9tait la proposition de l&#39;Association nationale des grille-caf\u00e9 au professeur Samuel Prescott du Massachusetts Institute of Technology en 1920, en \u00e9change d&#39;un financement de 40 000 $ (un demi-million aujourd&#39;hui). Le public \u00e9tait en panne d&#39;annonces de sant\u00e9 de serpent-huile-style et \u00e9tait nouvellement prot\u00e9g\u00e9 des emballages pseudo-m\u00e9dicaux frauduleux par la l\u00e9gislation. Donc, les vendeurs de caf\u00e9 ont besoin de publicit\u00e9s scientifiques plus pr\u00e9cises, et aucune pr\u00e9cision incarn\u00e9e comme le MIT. <\/p>\n<\/p><\/div>\n<p> <strong> Mettez plus de caf\u00e9 dans des vaisseaux ridicules. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image du domaine public. Les \u00c9tats-Unis d&#39;Am\u00e9rique. Notre caf\u00e9 standard. 1862. La naissance du caf\u00e9 am\u00e9ricain. Aujourd&#39;hui, nous avons des extraits de caf\u00e9 vert lanc\u00e9s pour la perte de poids, le caf\u00e9 au beurre lanc\u00e9 comme un renfort neurologique physique, des revendications t\u00e9nues concernant la signification du caf\u00e9 \u00ablav\u00e9\u00bb et toutes sortes de pseudo-scientifiques dans &#8230; <a title=\"L&#039;extraction rappelle la naissance du caf\u00e9 am\u00e9ricain\" class=\"read-more\" href=\"https:\/\/capsulescafe.net\/?p=1812\" aria-label=\"En savoir plus sur L&#039;extraction rappelle la naissance du caf\u00e9 am\u00e9ricain\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":1813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-sur-le-cafe","infinite-scroll-item","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1812"}],"version-history":[{"count":0,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/posts\/1812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=\/wp\/v2\/media\/1813"}],"wp:attachment":[{"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsulescafe.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}